Starting A Food Truck

Starting a food truck has become a very profitable business in recent years. The whole food truck industry has been revamped by a new generation of chefs and entrepreneurs that have brought gourmet restaurant food to the streets. Less prevalent are the vending trucks that serve food like you’d find at a local convenience store or gas station. That means you won’t find greasy hot dogs, nachos or candy bars that are typical of the trucks you’d see on construction sites. The new breed of food truck owners are taking their business seriously and making a sizable profit with their cooking and business skills.

Barriers To Entering This Industry

The barrier to entry when starting a food truck is a lot lower than starting a traditional restaurant. That’s why a lot of new chefs (and even seasoned chefs) are rethinking their dreams of restaurant ownership and looking to the mobile food industry. A lot of savvy chefs are able to serve the same high-end food they’d have on a menu in a sit down restaurant but at the same time, make a larger profit because their expenses are lower. However, this business isn’t always smooth sailing. Serving up gourmet food on the street has it’s own set of challenges. But it can be a fun and rewarding career. You really get to interact with your customers on a different level than you’d do in a traditional restaurant.

High Tech Marketing

And not only do you interact one on one with your customers, food truck owners are going high tech and reaching out via social media. In this day and age, owning a food truck requires you to have a website, Twitter and Facebook accounts. Social media and the internet is currently one of the primary methods of letting your customers know where you will be parked on a given day and time. The more followers you have, the more potential customers you might have.

Starting A Food Truck

A Whole New Ballgame For Today’s Food Trucks

Food trucks today are no longer boring looking either. The truck itself has become a huge advertising billboard for food truck owners. We’ve all seen city transit busses with their advertising wraps covering every square inch of exterior metal. The same techniques are applied to food trucks as well. Modern food trucks display vibrant designs and colors. The exterior design of your food truck can often convey the style of food and atmosphere customers can expect when they visit your truck. Get creative with your truck design. Hire a good designer for the graphics. Your truck design is going to be the first thing people see when they approach your truck and you want a design that is going to draw people to you from a distance.

Starting A Food Truck

Once you’ve attracted customers to your truck, then your menu is going to have to impress the crowds to keep them coming back. As you plan your menu, keep in mind that people are going to be eating on the go and most likely eating standing up. This isn’t always the case but it’s a good idea to keep that in mind. Starting a food truck is not necesarily for everyone but if you’ve got innovative ideas and like to share your culinary talents, you may find this to be the perfect career!