Food Truck Funding: Renny’s Oki Doki Okinawan Food Truck

Renny's Oki Doki food TruckOne of the biggest issues in starting a business is getting start-up capital. However, Renny’s Oki Doki Okinawan food truck in Tampa, Florida already has start-up capital and is very close to launch… They currently have a well equipped truck but there are still some additional expenses they need to cover before this new food truck is ready! The following is another great story of how a new food truck owner utilized crowdsourcing to complete his truck and start a new dream business.

Fullfilling A Lifetime Dream

Owner Renny Braga has always had a dream of opening a restaurant but as the food truck industry continues to grow, it seemed natural for Renny to open a food truck instead of a regular restaurant. Among the planned menu items on Renny’s Oki Doki Okinawan food truck include:

  • Hiyashi Chuka Soba - A cold noodle dish served with vegetables, chicken or other protein
  • Harumaki – A crispy springroll with assorted vegetables and pork
  • Gyoza – The popular dumpling with pork/vegetables that is lightly fried and steamed
  • Soki Soba – The House Special Okinawan noodles in hot broth topped with pork spareribs

The menu sounds delicious and is sure to be a hit with Tampa residents!

Crowdsourcing The Additional Funds To Finish The Truck

Rennys Oki Doki Food Truck Funding StartupAs mentioned before, Renny already has a truck that is just about ready to go. The final tasks Renny needs are getting the vehicle wrap created and applied to the truck, storage fees and a few more pieces of equipment. For the vehicle wrap, Renny was able to get his long time friend Ruben Aquino (which happens to be a top animator with Disney) to design the graphics for his truck. The design looks fantastic and will be sure to be eye-catching whether he’s driving to his next location or parked with long lines of customers sampling his food.

Because Renny utilized crowdsourcing, he was able to secure the additional funds he needed to finish the truck. For those who don’t know what crowdsourcing is, it is a method where you can gain the help of many people from around the world to contribute small amounts of aid to achieve a larger goal. At this time, Renny has been able to secure 164% of the additional funding he needed!

Renny's Oki Doki Food Truck Kickstarter Funding

His goal was only $4500 but at this moment, he has raised $7417! And there is still 12 days to go on his crowdsourcing campaign! Renny’s going to have quite a cushion of funds to finish his truck properly!

One of the elements that we believe helped Renny generate such a tremendous response to his fund raising campaign is the heartfelt video that includes Renny telling his story in his own words. His video was well shot and exquisitely explains his business and goals. Take a look and see what we mean:


Food Truck Pre-Promotion

You can learn more about Renny’s Oki Doki Okinawan food truck at At this point, his site only has his Kickstarter video on it and a link to his fundraising campaign. However, one thing we always recommend for future food truck owners (even if your truck is not ready to launch) is to get your website completed with your truck description, menu, contact info and any SEO information in place so that your site can be indexed in Google and ready when you officially launch. You can also generate buzz for your truck before opening for business! It’s a good way to pre-sell your concept to future customers.

Some final words… If you’re starting a food truck or any other business, do not underestimate the power of crowdsourcing to turn your business dreams into business reality! We would like to wish Renny a profitable future with the Oki Doki Okinawan food truck!


From the post above, we already knew the Oki Doki truck exceeded it’s funding goal before the end of their campaign. However, at the end of their campaign, they had received a total of $10,232 for use in their business! That’s 227% over what they asked for from 110 backers! So if you’re serious about opening up a gourmet food truck, give Kickstarter a try!

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2 Responses to “Food Truck Funding: Renny’s Oki Doki Okinawan Food Truck”

  • Tracy Braga on May 10, 2012

    We are now at 212% of our goal and have raised over $9500 in one week on the kickstarter site. I can’t recommend it enough. Granted Kickstarter and Amazonwill get their fair share, but its still a lot more money than we would have ever raised on our own. We can certainly used the additional capital to put towards initial expenses of getting on the road. We can’t thank our friends, family and supporters enough for being so generous. Goes to show you that people really do want to see you succeed!

    • Andrew on May 10, 2012

      Hi Tracy,

      Thanks a bunch for your comment! Yes, your results are simply amazing! I can’t wait to see your total at the end of your Kickstarter campaign… and you still have 10 days to go! This is going to get you off to a great start!

      I will update this article when I see your final amount. I think our readers will find inspirational value with it.