Food Truck Funding: Cultured Caveman – Portland’s First Paleo Food Cart

Getting funding for your mobile food business can be challenging. While starting a food truck is certainly not as costly as starting a traditional restaurant… there are still significant startup costs that can create a barrier to entry for a lot of people. Here’s where some creativity and resourcefulness can come in handy. If for some reason you are not able to get the loan amount you want or just need some extra funding to finish your project, you can use a unique service called Kickstarter.

We’re not going to go into details of how Kickstarter works in this post but we do want to feature a business that is using Kickstarter to help fund the renovation and upgrade of a food cart.

Cultured Caveman: Portland Oregon’s First Paleo Food Cart

Joe and Heather, owners of Cultured Caveman is using Kickstarter to help them get their new dream job off the ground. On their Kickstarter page, they made a simple and creative video that explains who they are, what they need and describes the theme of their business.


In their text description, they did the same in even more detail and also broke down the specific amounts needed for specific costs. The more detailed you can be, the better because this gives prospective backers to your project a good feel for where their money is going and improves your chances of getting fully funded.

Joe and Heather didn’t need the funds to purchase a food cart because they had already done that… But to proceed with their business plans, they needed to update the cart with a new sink, dishwashing station, slow cooker, pressure fryer and oven. They will also use the funds to get starting inventory and pay rent at their location at the Alberta 15 food cart pod.

All those details including a list of menu items can really help give backers an idea that a startup has their business plan completely thought out. If you look at their updates page, you’ll see that they have received encouraging support from people all around the world. This alone can be quite inspirational when you’re trying to launch a new business. It’s always nice to know people want you to succeed in times when you are stressed with all the seemingly endless tasks that need to be completed! And in those times we need all the help we can get.

Why We Noticed Cultured Caveman?

A number of our friends are on gluten free and paleo diets and when we saw the funding page for Cultured Caveman, we immediately took notice. And among all the food trucks and food carts out there that are serving less than healthy foods, it’s refreshing to see an increasing number of mobile food businesses cater to customers who are on special diets or are looking for alternatives to the usual heavy street food (not that there’s anything wrong with that).

At the time of this writing, looks like Cultured Caveman is fully funded with 2 days to spare. Their goal was to raise $5000 and they have secured that amount and more! That means Portland residents will have their first 100% paleo food cart in the near future.

Good luck to Joe and Heather on their launch of Cultured Caveman!

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2 Responses to “Food Truck Funding: Cultured Caveman – Portland’s First Paleo Food Cart”

  • Joe Ban on April 21, 2012

    Hi Harlany,

    This is Joe Ban, co-founder of Cultured Caveman (sometimes when I introduce myself it sounds like Jim!)

    Wow thank you so much for writing about our little cart, and all the encouraging words.

    We’re still very much in progress, and are happy to answer any questions for you or your readers as we blaze onward :)

    Keep track of our progress at:

  • harlany on April 22, 2012

    Hi Joe,

    Thanks for the comment! And I apologize for the getting your name wrong. It has been corrected! Sounds like a great project you guys are working on. Good luck and I’ll be following your progress!